The vision of Charles Creative is to help our clients succeed. This involves understanding what drives them and their ventures, and finding the best way to communicate that passion to their customers. I frequently tell clients that they must pick a maximum three points of focus when devising their message. This goes for websites, commercials, fliers, and business cards. You can offer additional services, but to include them all on your business card would only dilute your message. If you want to tell them more, why not use a QR code to give clients quick and easy access to your website? Focusing on just a few things that you do best can be extremely difficult. The rule of “3″ takes a lot of practice – and it is a rule that I too must be constantly reminded to follow.