One of the biggest challenges faced by musicians is to find new ways to connect with fans. Communicating their art should be approached much like marketing a brand. Selling music is no longer enough. Today's musicians rely on a strong relationship with their fan base in order to make a living off of everything they do; selling music and merchandise, live performances, licensing, etc. The Tunes Alive #soundslike campaign is about creating visual mashups with descriptive language aimed at enticing new fans to check out their music, and get to know the artist. The image is then shared on social networks with a link to the artist's profile page. This is one I did Santa Feria. What do you think, did I get it right?
